Your Fractional CMO for
Smarter, Data-Driven Growth.

I help businesses align marketing and sales, optimize operations, and build strategies that generate sustainable revenue.

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About

I’m Ashlee Hayes, a strategic marketer with more than 15 years of experience helping businesses streamline their marketing operations, improve ROI, and create scalable growth strategies. As a Fractional CMO, I step into your team to provide executive-level guidance without the overhead of a full-time hire. My approach combines big-picture strategy with hands-on execution so your marketing isn’t just busy—it’s building momentum toward measurable growth.

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How I Help

Because what got you here won’t get you there — I turn scattered marketing into a focused growth engine so you can scale with confidence. Through a balance of strategy, operations, and growth execution, I help you cut through the noise, focus on what matters, and create measurable impact.

Strategic Direction

From deep-dive marketing audits to growth roadmaps, I help you uncover opportunities, strengthen positioning, and build strategies designed to accelerate results.

Marketing Operations

I align people, processes, and platforms so your marketing machine runs efficiently. The result? Clarity, accountability, and smarter execution across your team.

Revenue Growth

Marketing should fuel sales—not drain resources. I connect your marketing activities directly to sales outcomes, ensuring every dollar drives measurable impact.

Why Work With a Fractional CMO?

Hiring a full-time CMO isn’t always practical — but going without strategic leadership can stall your growth. A Fractional CMO bridges the gap, giving you the expertise and direction you need to scale smarter.

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Executive-level expertise without the cost of a full-time hire

Immediate clarity and direction for your marketing

Flexible engagement tailored to your business needs

A trusted partner who ensures marketing fuels sales growth

  • Working with Ashlee on Changing Parkinson’s has been such a gift. She brings fresh, creative ideas to the table and has an incredible ability to take my thoughts— even the ones that evolve mid-conversation— and build on them in meaningful, strategic ways. She’s flexible, easy to talk to, and always feels like a true extension of our team. I also really appreciate that she’s family-first, yet still manages to stay on top of everything and get things done. I’m incredibly grateful for her support and partnership, and I’d recommend her to anyone who wants someone who’s smart, reliable, and genuinely fun to work with.

    Jessica Krauser, Changing Parkinson’s

  • “Ashlee has been an absolute force multiplier for our business. I can say without hesitation that she brings unmatched integrity, commitment, and deep knowledge to everything she does. She approaches challenges with a thoughtful perspective that not only finds solutions but also makes everyone around her feel supported and valued. Ashlee’s character and dedication shine through in every interaction, and we value her as an extraordinary partner and our go-to marketing expert.”

    Tom Rauscher, Space Age

Let’s work together.

Ready to align your marketing, strengthen your strategy, and move forward with confidence?
Share a few details below, and I’ll be in touch soon to continue the conversation.